From brand to brand
Freelance work
When I'm not talking about Scully or whichever HBO show has currently taken over my life, I wear the hats of different brands to help tell their story. I help formulate mission statements and brand guidelines as well as crafting and launching ads on socials. This is how I keep things interesting by microdosing different industries.
This is your sign
English isn't ASL
The lack of representation of American Sign Language in media and modern culture excludes the Deaf community. Even the U.S. Census groups ASL within English.
Advocacy groups like the National Association for the Deaf call on the Census to act on widespread acceptance of the language. This one clarification can uplift ASL to the many other first languages of the US.
So, how could we quip at the differences between English and ASL, while highlighting a message important to the community? Only through humor.
AD: Alexandra Leto
CW: Libby Cohen
When visiting New York City, one of the top five things you must see is Chelsea Market. But under the black tiles of the busy restaurants and shops hides Chelsea’s largest music venue featuring touring and independent artists along with New York’s greatest comedians. Chelsea Music Hall seeks brand awareness to live up to the iconic tourist attraction right upstairs.
We crafted a campaign to capture tourists and local New Yorkers looking for tonight’s plan. We wanted to pull on the exclusivity and vibe of the underground venue. With a modern take on disco and nightlife in New York, we illustrate just what people are missing out on in 3D billboards and installations in and around Chelsea Market.
AD: Alexandra Leto
CW: Libby Cohen
