Chelsea
Music Hall

When visiting New York City, one of the top five things you must see is Chelsea Market. But under the black tiles of the busy restaurants and shops hides Chelsea’s largest music venue featuring touring and independent artists along with New York’s greatest comedians. Chelsea Music Hall seeks brand awareness to live up to the iconic tourist attraction right upstairs.

We crafted a campaign to capture tourists and local New Yorkers looking for tonight’s plan. We wanted to pull on the exclusivity and vibe of the underground venue. With a modern take on disco and nightlife in New York, we illustrate just what people are missing out on in 3D billboards and installations in and around Chelsea Market.