MAU Vegas is a summit for mobile market leaders and solutions. In addition to data.ai's booth, I prepared for speaking sessions, events, communications, and overall messaging. We showed up to our clients and prospects with our recently launched Total App Revenue, giving brands a first-ever look into their competitor's revenue streams. With these 'winning strategies,' the sales team reached their goals.
MAU recap video
The event spanned three full days of events, meetings, and insights. In previous years, the brand brought a variety of messages to this event in hopes of finding something that stuck. After working with our marketing leads, I pulled out the most important details from their goals and presented it across mediums in a unified way.
Social banners
Here is another example of how our messaging showed up. The sales team posted on their personal accounts, and the data.ai account published paid and organic posts, as well.
A closer look into our booth
With the help from my art director, we brought the brand values to life in an experiential event. Attendees said our booth stood out from the competition.
