This site is the landing page for communicating and advertising for brands who want to use Twitter to reach their target audience. I've written Success Stories, Perspectives, and emails to direct small to large brands to our ad tools, all while keeping the self-aware Twitter tone.
How Dune spiced up the Twitter timeline from trailer to premiere
Dune lit up the timeline when it dropped its epic trailer in 2020. It had life-long fans of the 1965 novel series gearing up for the long-awaited premiere the following year. But how could Dune sustain the spice among OG fans and new viewers alike for another year? The answers weren’t in the desert. They were on Twitter.
How Wendy’s brought busted bracket fans back into the game during March Madness
The way basketball fans interact with March Madness is rapidly evolving, and as the Official Breakfast of the tournament, Wendy’s needed to keep up with the hype.
How Novartis tapped into healthcare providers on the timeline with Conference Conversations
Historically, healthcare providers (HCPs) relied on in-person conferences to connect and share with other professionals and pharmaceutical companies throughout the industry. The conversations surrounding these conferences are vital moments for HCPs and on average 60% of conversations happen outside of core conference days, meaning brands are missing out on key moments to reach leaned-in audiences.
